I started DDI nine years ago to continue my association with the Phase One brand and products I had specialised in for the previous seven years. Giving a total of 18 years experience in Phase One and over 30 years in the photographic industry. The companies I had worked for in those seven years had had their ups and downs and differences of opinion as how to service the clients with these products.
The way I have worked from the beginning with Phase One was the same as my entire career, the importance of return business. This can only be achieved by offering a high level of service, support & training to my clients. As this was being compromised I decided to go on my own and have never looked back.
The Products that Phase One produce are second to none. So I strive to offer the same in service and support, training and workshops.
I believe my company to be unique in its way of working in today’s market of Professional Photography.
My business model is based on a one to one relationship with the client, as I go to the client, not the client coming to me, as the best way for any Photographer to get a grip on what a Photographic product of this type can offer there business is to try it, so my office is literally in the field, studio or location with the Photographer. I travel all over the British Isles to see my customers. This in turn allows me to better understand my clients needs and how best to support them.
2016 will be the tenth year of Direct Digital Imaging (UK) Ltd, which shows that the business model I work with has been a great success for me and my customers and Phase One has been the best product in the medium format field of photography to get behind and promote over the last 18 years.
“I have always bought my Phase One kit from Chris Ireland at Direct Digital Imaging, his knowledge on both the hardware and software is second to none and his advice has been invaluable over the past 12 years of using Phase One”.- Kenny Martin, March 22, 2010
“I’ve been using Chris as my principle supplier & advisor re. Phase One & related equipment for about a year now, after a frustrating 12 years using the usual larger suppliers. During this year Chris has probably saved me about £10,000, both in good deals & helping me avoid costly mistakes. Nothing beats his personal service. Oh, and he’s a nice guy too!” - John McKenzie, March 22, 2010
“have known and worked with Chris for over 7 years now, so I feel that I have enough experience to be able to give him a thoughtful recommendation. Technically, Chris is brilliant. He knows what he is talking about and his long experience and obsession with the photographic industry are evident in his contagious enthusiastic demeanour”.
“What also emerges as you get to know him, is that he is extremely creative and is a keen photographer. Add to that is his integrity and his invention of a new extreme sport - namely extreme customer satisfaction! Nothing is too much trouble. And then you come to the conclusion that he is an ideal guy to work with”.
“So if you need to know about digital photography and choice of kit, even if he does have a bias towards Phaseone equipment, at least you know that bias is based on knowledge and experience � my advice is to speak to him first!” - Derek Schultz ARPS, March 18, 2010