Direct Digital Imaging

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Company Profile

Chris Ireland

I started DDI - Direct Digital Imaging 7 years ago to continue my association with the Phase One products I had specialised in for previously 7 years. Giving a total of 14 years experience in Phase One and over 30 years in the photographic industry. The companies I had worked for in those earlier 7 years had had their ups and downs and differences of opinion as how to service the clients with these products.

However the way I have worked from the beginning with Phase One was the same as my entire career, this being the importance of return business. This can only be achieved by offering a high level of service, support & training to my clients. As this was being compromised I decided to go on my own and have never looked back.

The Products that Phase One produces are second to none. So I strive to offer the same in service and support, training and workshops to all my cleints

I believe my company to be unique in its way of working in to day’s market of Professional Photography.

My business model is based on a one to one relationship with the client, as I go to the client, not the client coming to me, as this is the best way for any Photographer to get a grip on what a Photographic product of this type can offer there business is to try it, so my office is literary in the field, studio or location with the Photographer. I travel all over the British Isles to see my customers. This in turn allowes me to more understand my clients needs and how best to support them.

Recommendations

“I have always bought my Phase One kit from Chris Ireland at Direct Digital Imaging, his knowledge on both the hardware and software is second to none and his advice has been invaluable over the past 12 years of using Phase One”.- Kenny Martin, March 22, 2010

Recommendations

“I’ve been using Chris as my principle supplier & advisor re. Phase One & related equipment for about a year now, after a frustrating 12 years using the usual larger suppliers. During this year Chris has probably saved me about £10,000, both in good deals & helping me avoid costly mistakes. Nothing beats his personal service. Oh, and he’s a nice guy too!” - John McKenzie, March 22, 2010

Recommendations

“have known and worked with Chris for over 7 years now, so I feel that I have enough experience to be able to give him a thoughtful recommendation. Technically, Chris is brilliant. He knows what he is talking about and his long experience and obsession with the photographic industry are evident in his contagious enthusiastic demeanour”.

“What also emerges as you get to know him, is that he is extremely creative and is a keen photographer. Add to that is his integrity and his invention of a new extreme sport - namely extreme customer satisfaction! Nothing is too much trouble. And then you come to the conclusion that he is an ideal guy to work with”.

“So if you need to know about digital photography and choice of kit, even if he does have a bias towards Phaseone equipment, at least you know that bias is based on knowledge and experience � my advice is to speak to him first!” - Derek Schultz ARPS, March 18, 2010

Latest Deals

Pre-owned Phase One P65+ Digital Back & 645 DF+ with 80mm SK LS lens Call for
latest prices
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Pre-owned Phase One P65+ Digital Back & 645 DF+ with 80mm SK LS lens

Get one Now! limited stock with New 645 DF+ Camera & 80mm SK LS f2.8 lens

Pre-owned Phase One P65+ Digital Back Call for
latest prices
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Pre-owned Phase One P65+ Digital Back

Get one Now! limited stock

Phase One Schneider Kreuznach 40-80mm LS Zoom lens Call for
latest prices
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Phase One Schneider Kreuznach 40-80mm LS Zoom lens

  • German design 
  • Leaf shutters 
  • Shallow depth of field 
  • 1/1600s flash sync
  • Outstanding image quality
Pre-owned Phase One IQ160 DF+ system Call for
latest prices
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Pre-owned Phase One IQ160 DF+ system

Mint Conditon IQ160 kit including

  • 645 DF+ 
  • 80mm f2.8 Schneider LS lens.
  • Low useage only 3640 shots taken

 

Phase One IQ250 Test Drive Call for
latest prices
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Phase One IQ250 Test Drive

Get a test drive of the new IQ250

With 645 DF+ and your choice of lenses

The New Phase One IQ250 Call for
latest prices
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The New Phase One IQ250

The New IQ250

 

  • Amazing ISO sensitivity ISO 100-6400
  • Fluid and responsive Live View
  • 50 megapixels captures.
  • 14 f-stops dynamic range
  • Long exposures up to an hour

Latest Photography Reviews

Richard Osbourne Click to view

Richard Osbourne

Richard Osbourne gets the Phase One P45+ and now expllains why Medium Format is better the 35mm

Gareth Hacon and P65+DF 645 Click to view

Gareth Hacon and P65+DF 645

On location with Gareth Hacon Landscape photograper and the P65+ with DF 645 system.

 

Alex Telfer Upgrades to IQ 180 Click to view

Alex Telfer Upgrades to IQ 180

Alex Telfer has been a Phase One photographer for many years and has upgraded from P45 to P45+ to P65+ and now is a proud owner of an IQ 180.
See the tests Alex did with the IQ 180 prototype and his comments that convinced Alex to order his IQ 180

John Rawson Click to view

John Rawson

Award-Winning Hair & Beauty Photographer. John Rawson

  • 2 years ago I bought the P45+ which has had an amazing effect on my business
Phase One P45+ Peter Eastway Click to view

Phase One P45+ Peter Eastway

  • Ultimate Quality with
    Medium Format Digital
    Now that you can shoot 4x5” quality with a Phase One P45+ medium format digital back,
Acromatic Plus Portraits Click to view

Acromatic Plus Portraits

Chris Ireland Shooting Portraits of Elvis with the Acromatic +

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