Direct Digital Imaging

2016 is DDI’s ten year anniversary, totaling 18 years as a Phase One specialist
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Company Profile

Chris Ireland

I started DDI nine years ago to continue my association with the Phase One brand and products I had specialised in for the previous seven years. Giving a total of 18 years experience in Phase One and over 30 years in the photographic industry. The companies I had worked for in those seven years had had their ups and downs and differences of opinion as how to service the clients with these products.

The way I have worked from the beginning with Phase One was the same as my entire career, the importance of return business. This can only be achieved by offering a high level of service, support & training to my clients. As this was being compromised I decided to go on my own and have never looked back.

The Products that Phase One produce are second to none. So I strive to offer the same in service and support, training and workshops.

I believe my company to be unique in its way of working in today’s market of Professional Photography.

My business model is based on a one to one relationship with the client, as I go to the client, not the client coming to me, as the best way for any Photographer to get a grip on what a Photographic product of this type can offer there business is to try it, so my office is literally in the field, studio or location with the Photographer. I travel all over the British Isles to see my customers. This in turn allows me to better understand my clients needs and how best to support them.

2016 will be the tenth year of Direct Digital Imaging (UK) Ltd, which shows that the business model I work with has been a great success for me and my customers and Phase One has been the best product in the medium format field of photography to get behind and promote over the last 18 years.

Recommendations

“I have always bought my Phase One kit from Chris Ireland at Direct Digital Imaging, his knowledge on both the hardware and software is second to none and his advice has been invaluable over the past 12 years of using Phase One”.- Kenny Martin, March 22, 2010

Recommendations

“I’ve been using Chris as my principle supplier & advisor re. Phase One & related equipment for about a year now, after a frustrating 12 years using the usual larger suppliers. During this year Chris has probably saved me about £10,000, both in good deals & helping me avoid costly mistakes. Nothing beats his personal service. Oh, and he’s a nice guy too!” - John McKenzie, March 22, 2010

Recommendations

“have known and worked with Chris for over 7 years now, so I feel that I have enough experience to be able to give him a thoughtful recommendation. Technically, Chris is brilliant. He knows what he is talking about and his long experience and obsession with the photographic industry are evident in his contagious enthusiastic demeanour”.

“What also emerges as you get to know him, is that he is extremely creative and is a keen photographer. Add to that is his integrity and his invention of a new extreme sport - namely extreme customer satisfaction! Nothing is too much trouble. And then you come to the conclusion that he is an ideal guy to work with”.

“So if you need to know about digital photography and choice of kit, even if he does have a bias towards Phaseone equipment, at least you know that bias is based on knowledge and experience � my advice is to speak to him first!” - Derek Schultz ARPS, March 18, 2010

Latest Deals

The Ultimate Photographers Weekend in the Lake District Call for
latest prices
Click to view

The Ultimate Photographers Weekend in the Lake District

A weekend in the UK Lakes with the ultimate camera
systems and the ultimate photographers & trainers.

Take advantage of our Early Booking offer price (by 31st Aug 2016) 
£708.00 plus vat

10th & 11th Feb 2017

  • Joe Cornish
  • Steve Gosling
  • Shahbaz Majeed 
  • Chris Ireland  

And attendees will be working with

  • Phase One IQ3 100, IQ3 80, IQ3 60 & IQ3 50
  • Phase One XF
  • Phase One A series
  • Linhof Techno
  • Cambo Actus & Wide RS

 

Factory Refurbished IQ150 with New XF & 80mm BR LS lens Call for
latest prices
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Factory Refurbished IQ150 with New XF & 80mm BR LS lens

Get a Factory Refurbished IQ150 with a New XF camera, Prism & 80mm Blue Ring Lens.

IQ150 Key benefits include

  • 50 megapixel CMOS Sensor
  • Amazing ISO Sensitivity (ISO 100 - 6400)
  • Extreme 14 f-stops dynamic range
  • 1.15 megapixel resolution 3.2” display with vibrant colours
  • Touch screen functionality with fluid and responsive live view
  • Classic Accessories
  • 12-Months Phase One warranty
  • DDI Product Lifetime Technical support
Phase One Schneider Kreuznach Blue Ring 75-150 LS Zoom lens Call for
latest prices
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Phase One Schneider Kreuznach Blue Ring 75-150 LS Zoom lens

The New Phase One Schneider Kreuznach Blue Ring 40-80 LS Zoom lens.

  • Preferred lens for location shoots from wide to normal focal length
  • Flash synchronization up to 1/1600th
  • f4/5.6 – f45
  • Practically no focus shift during zoom
  • Zoom lock function on barrel

 

Phase One Schneider Kreuznach Blue Ring 40-80 LS Zoom lens Call for
latest prices
Click to view

Phase One Schneider Kreuznach Blue Ring 40-80 LS Zoom lens

The New 40-80 Blue Ring f4.0-5.6 LS Zoom lens

 

  • Prime lens quality on full zoom range
  • Preferred lens for location shoots from wide to normal focal length
  • Flash synchronization up to 1/1600th
  • f4/5.6 – f45
  • Practically no focus shift during zoom
  • Zoom lock function on barrel

 

Pre-owned Phase One IQ3 80 M645 fit back Call for
latest prices
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Pre-owned Phase One IQ3 80 M645 fit back

Pre-Owned IQ3 80 m645 digital back kit

  • Less than 600 images taken
  • New 12-months warranty
  • Stroller case & many accessories
  • XF System ready
  • Technical Camera compatible
  • 60 minuets exposure
  • 13 stops Dynamic range

Latest Photography Reviews

Shahbaz Majeed Click to view

Shahbaz Majeed

Shahbaz Majeed with his New XF IQ380

Joe Cornish Testing the IQ3 100MP back Click to view

Joe Cornish Testing the IQ3 100MP back

Joe Cornish tests the New IQ3 100MP back

From DSLR to Medium Format, William Barrington Binns Click to view

From DSLR to Medium Format, William Barrington Binns

From DSLR to Medium Format, William Barrington Binns.

After only just getting his XF system he went of to Thailand and came back with gold.

Richard Osbourne Click to view

Richard Osbourne

Richard Osbourne gets the Phase One P45+ and now expllains why Medium Format is better the 35mm

Gareth Hacon and P65+DF 645 Click to view

Gareth Hacon and P65+DF 645

On location with Gareth Hacon Landscape photograper and the P65+ with DF 645 system.

 

Alex Telfer Upgrades to IQ 180 Click to view

Alex Telfer Upgrades to IQ 180

Alex Telfer has been a Phase One photographer for many years and has upgraded from P45 to P45+ to P65+ and now is a proud owner of an IQ 180.
See the tests Alex did with the IQ 180 prototype and his comments that convinced Alex to order his IQ 180

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